The Power of the Multiple
Listing Service (MLS)
The "MLS" is how real estate is bought and sold. Since
the "MLS" has a large impact on the sale of your home,
I will explain how it works.
It is through the "MLS" that most of the residential
real estate deals are brought together. As realty professionals,
Realtors have all agreed to exchange information about properties
for sale in order to help sell homes for the best price possible
in the least amount of time. Realtors pay an annual fee to the Realtors®
Association for the right to publish information about your home
in the computer system.
The local Realtors® Association is a part of the National Association
of Realtors® and is an organized entity designed to help real
estate real estate listing brokers from many different companies
cooperate with each other, establish guidelines for service and
ethical issues, and strive to make the real estate community more
professional. It also oversees the "MLS" computer system
- the source real estate listing brokers turn to first to find properties
for their buyers.
The Multiple Listing Service (MLS) is the key to Home-Sales
Success. The MLS lists the vast majority of real estate listings
which are listed "for sale" by real estate brokers and
their real estate listing brokers. All types of real estate property
is listed in the real estate multiple listing service; houses, townhomes,
condominiums, commercial property, lots, acreage and even rental
properties. There are hundreds of local Multiple Listing Services
located thruout the nation. Real Estate Associations in all 50 US
states run their own MLS Systems. Statistics show that homes listed
on the MLS sell faster.
The most important work Realtors do to market your home to other
Realtors® on the "MLS" is to offer detailed listing
information and a photo of your home.
The MLS will give you maximum exposure and this is the key to a
successful transaction. There is no other effective way to sell
your property and be successful.
The mls flat fee listing service is the only way to sell your real
estate, whether it is a home, condo, land or multi units.
The Reason the MLS Works!
The Realtor® MLS system will help you to sell your home faster
and for top dollar!
By listing your home in the MLS the vast majority of REALTORS®
will become aware that your property is available as well as its
price and features. The MLS is the key to a successful sale and
enables you to have maximum exposure. It is simply the greatest
marketing tool ever invented for selling your home.
Important information about your property is listed on the MLS.
This information includes general data such as square footage and
number of rooms, to such details as whether you have central air
conditioning or hard wood flooring. There is also a photo taken
and a description of what makes your house "special."
Real Estate real estate listing brokers search the database for
homes that fit the price range and needs of their clients. They
pay special attention to homes that have been recently placed on
the market, which is one reason you get a lot of attention when
your house is first listed.
The main point about having your house listed in the MLS is that
you expand your sales force by the number of area MLS members. Instead
of having just one agent working for you, now you may have hundreds
or even thousands, depending on the your area.
The Power of the Multiple Listing Service (MLS)
The "MLS" really is how real estate is bought and sold.
Since the "MLS" does have a large impact on the sale of
your home, I will explain how it works.
The local Realtors® Association is a part of the National Association
of Realtors® and is an organized entity designed to help real
estate real estate listing brokers from many different companies
cooperate with each other, establish guidelines for service and
ethical issues, and strive to make the real estate community more
professional. It also oversees the "MLS" computer system
- the source real estate listing brokers turn to first to find properties
for their buyers.
It is through the "MLS" that most of the residential
real estate deals are brought together. As realty professionals,
Realtors have all agreed to exchange information about properties
for sale in order to help sell homes for the best price possible
in the least amount of time. Realtors pay an annual fee to the Realtors®
Association for the right to publish information about your home
in the computer system and agree to pay a commission to any agent
that has a buyer for your home.
The most important work Realtors do to market your home to other
Realtors® on the "MLS" is to offer detailed listing
information and a photo of your home.
The MLS will give you maximum exposure and this is the key to a
successful transaction. There is no other effective way to sell
your property and be successful.
How does the flat fee
service work?
As a for-sale-by-owner you now have the option of getting your
property (home, condo, townhouse, land or rental) listed in the
Multiple Listing Service (MLS) by a licensed real estate broker
for a small flat fee.
Please note that the only way to get your property listed in the
MLS is by a licensed real estate broker. You cannot list a property
in the MLS yourself.
As a for-sale-by-owner you have the right to sell your own home.
Even though your home is listed in the MLS you pay no commission
if you sell your own home without the aide of a realtor.
If your home sells thru a real estate agent, you only pay that
agent a commission upon successfully closing of your property. Remember
you only pay a commission to the agent that brings your buyer. The
agent that lists the property does it for the small flat fee as
advertised here.
You are getting the same benefit as listing with a full service
realtor at a traditional 6% commission. However, you are only paying
half that commission, plus a flat fee up front to get listed in
the MLS.
When a realtor calls you for a showing and brings a potential buyer,
you will know that buyer has already been pre-qualified for a mortgage
loan. Realtors do not show homes to buyers until they show proof
they have been pre-qualified for a mortgage loan.
Plus the potential fear factor of letting strangers into your home
to show your own property as a "for-sale-by-owner" is
diminished. You have peace of mind when a realtor calls you for
a showing and has identification to show he's a realtor and you
also know the realtor found your property in the MLS.
Plus your home will also appear on Realtor.com. Your home will
also be seen on many other Internet real estate websites, such as
Listing on major public internet sites such as Realtor.com MSN.com,
AOL Home and Real Estate, Move.com, Wall Street Journal.com, Netscape
Home and Real Estate, Compuserve Home & Real Estate, Digital
City, iWon Real Estate, Excite Real Estate, Juno House & Home,
NetZero House & Home and in addition to the sites listed below:
plus also appear on other local and internet websites as listed
below:

You only pay a commission to any agent that brings you a buyer
for your home at closing. Your savings add up to $1,000s.
- For example a $500,000 - listed with a traditional 6% commission
agent costs your $30,000 at closing
- With the flat fee listing service method, a $500,000 - listed
with a flat fee broker will cost you 1/2 of that or $15,000 at
closing, plus the up front flat fee.
"The MLS" is the secret to success of real estate sales,
directly responsible for about 4 of 5 sales nationwide. About 85%
of home buyers use a REALTOR® to help them locate a property.
When a possible buyer contacts a Real Estate Agent regarding a home
purchase, the Agent will search the MLS for homes matching the buyers'
desires, wants and needs. Statistics show that homes listed on the
MLS sell faster.
The Realtor® MLS system will help you to sell your home faster
and for top dollar!
By listing your home in the MLS the vast majority of REALTORS®
will become aware that your property is available as well as its
price and features. The MLS is the key to a successful sale and
enables you to have maximum exposure. It is simply the greatest
marketing tool ever invented for selling your home.
Important information about your property is listed on the MLS.
This information includes general data such as square footage and
number of rooms, to such details as whether you have central air
conditioning or hard wood flooring. There is also a photo taken
and a description of what makes your house "special."
Real Estate real estate listing brokers search the database for
homes that fit the price range and needs of their clients. They
pay special attention to homes that have been recently placed on
the market, which is one reason you get a lot of attention when
your house is first listed.
The main point about having your house listed in the MLS is that
you expand your sales force by the number of area MLS members. Instead
of having just one agent working for you, now you may have hundreds
or even thousands, depending on the your area.
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